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Social Marketing
Hierarchy: | ∟ ∟ ∟ ∟ ∟ Social Marketing 2 coordinate concepts∟ ∟ ∟ ∟ ∟ Social Marketing 2 coordinate concepts∟ ∟ ∟ ∟ ∟ ∟ Social Marketing 2 coordinate concepts∟ ∟ ∟ ∟ ∟ Social Marketing 2 coordinate concepts∟ ∟ ∟ ∟ ∟ Social Marketing 2 coordinate concepts∟ ∟ ∟ ∟ Social Marketing 2 coordinate conceptsX |
Broader terms: | |
historyNote*: | 2003; use Marketing of Health Services 1980-2002
X |
publicMeSHNote*: | 2003; see Marketing of Health Services 1980-2002
X |
Scope note: | Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
X |
activeMeSHYear*: | |
dateCreated*: | 2002-07-03X |
dateEstablished*: | 2003-01-01X |
Type: | |
Coordinate terms: | |
URI: | |
Labels and equivalent concepts: | Sosiaalinen markkinointi (fi) XSocial marknadsföring (sv) |
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